STR is the source for premium global data benchmarking, analytics and marketplace insights. The data we provide is confidential, reliable, accurate and actionable. Our comprehensive solutions, analytics and unrivalled marketplace insights are built to fuel our clients’ growth and help them make better business decisions.

Do you know how your property ranks?

A vital step in the revenue management process, benchmarking with STR provides hoteliers with the necessary metrics to analyze their property’s performance in the marketplace.

Two ways to participate:

dSTAR Report

Measure your property’s performance against your selected competitive set and market

Each report contains historical occupancy, average daily rate (ADR) and revenue per available room (RevPAR) data

Analyze your market share and drive revenue to your business

New online digital platform, for ease of use and viewing key data. See dashboards, tables, and charts, and export files for your team

Available monthly, weekly and/or daily

Cost
Monthly Report – US$950 per year
Weekly Report – US$550 per year
Add-on features available

Hotel Survey

Measure your hotel’s performance against your local market

Each report contains historical occupancy, average daily rate (ADR) and revenue per available room (RevPAR) data

Replace assumptions with facts and monitor the impact of your business decisions with a clear performance picture

New online digital platform, for ease of use and viewing key data

Available monthly

Cost
Free

Special discounts to AHLA members:

  • AHLA members can receive a free Monthly Hotel Survey and a free Monthly F&B Survey.
  • Eligible for a 25% discount off their first year’s subscription to Monthly and Weekly STAR and F&B Reports.
  • AHLA Associate Members are eligible for a 25% first-year discount off STR’s Hotel Review.
  • Receive a 15% discount on STR’s School Break Report as well as Pipeline and Forecast reports.

For more information or to order any of these reports, please email info@str.com or call 615-824-8664 ext. 3504 and mention that you are a member of the Alberta Hotel & Lodging Association.