September 19-20, 2022

Ascend is the Alberta Hotel & Lodging Association’s annual conference for hotel owners, leaders, and investors. This is your opportunity to hear from industry experts and get an inside edge as you rebuild your business post-pandemic. We are looking forward to gathering again in person! 

Why Attend Ascend?

  1. Gain Insight. You’ll hear critical analysis & forecasts from the industry’s top advisors and gain a wider perspective on the challenges and opportunities that lie ahead.
  2. Gather & Network. This year’s in-person event will give you ample opportunity to network with other Alberta hotel leaders.
  3. Move forward with confidence. You’ll leave Ascend prepared to:
    • Plan strategically for the next year, and beyond.
    • Make informed decisions for your budget.
    • Prepare your business to thrive in a post-pandemic economy.

More details to come soon!

Ascend 2022 will not feature a trade show, but other exciting sponsorship opportunities will be available—details coming soon!

For more information, contact Joel Danyluk, Business Development & Sales Manager, at or 780.423.9229.