Tentative Dates: September 20-21, 2021

Ascend will give Alberta’s hotel industry leaders and investors the data, information, and insight they require to inform their business strategy, forecasts, and budgets. We’ve timed it to support your annual forecasting and budget process.

Although last year’s virtual sessions were a great way to kick off our first annual Ascend, the AHLA Board of Directors feels it is critical that we show government that hotels are safe and ready for meetings and events. The AHLA is committed to making this year’s Ascend an in-person event, and will finalize a date as soon as public health guidelines allow.

More details to come!