The AHLA has made the difficult decision to retire the AHLA Safe Accommodation Promise (ASAP) designation.

The COVID-19 pandemic has significantly impacted the environment in which the AHLA and its members are operating, creating serious issues we must acknowledge. People working in leadership positions in hotels are having to perform many roles, including human resource functions, often with little or no guidance or training. There is a need to skill up those who are working in hotels now and demonstrate that the hotel industry offers fulfilling careers.

We are excited to announce that an exciting new designation is on the horizon that will replace the former programs.

The AHLA believes this creates an opportunity to take the best of our legacy programs and create a new standard that defines and recognizes excellence in multiple aspects of hotel operations, including:

  • Human resources
  • Health & safety
  • Risk management & loss prevention

This new designation will be applicable to real life hotel operations as opposed to other designation programs, such as COR. Hotels that achieve the designation will not only demonstrate due diligence in the areas of health and safety, human resources and loss prevention, but also that they offer a safe, fair and healthy workplace.


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