Representing Members’ Interests to Government

The AHLA represents members’ interests on important legislative, policy, and regulatory decisions made at all levels of government. Through the AHLA, Alberta’s tourism and hospitality industry speaks with one voice. We work proactively with government officials to ensure they understand the impacts of their decisions on your business. We will:

  • Build meaningful relationships with elected officials, their staff, department leads, and industry allies.
  • Establish priorities and focus on what impacts our members directly.
  • Build evidence on what needs to change and how to affect that change.
  • Influence those in power to provide leadership, take action, and invest resources.
  • Maintain compliance with federal and provincial lobbying legislation.

We are stronger together. We could not commit to this vital advocacy work without the support of our members. Learn more about advocating for hotels in Alberta: How to Talk to Your Elected Officials.

Fair & Positive Regulatory Environment

Learn more about the AHLA’s advocacy efforts for the fair taxation of our industry. Our top concerns include the Tourism Levy, short-term rentals, and VLT Commissions.

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Learn more about the AHLA’s labour advocacy strategy. We recognize the significant impact of staffing shortages on our members. Our efforts in this area focus on immigration and work-integrated learning (WIL).

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Learn more about how the AHLA advocates for members on tourism policy. We work closely with government to provide input on Travel Alberta’s mandate and Destination Marketing Fees (DMFs).

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