President & CEO
Tracy joined the AHLA in 2001. Since then, she has applied her years of hotel experience every day in service of the AHLA’s members and safety subscribers. Tracy believes strongly that sound governance is fundamental to success in any organization. As CEO, Tracy leads the association’s skilled and dedicated staff, working with both the AHLA and AHLA Services Corporation boards to bring together Alberta hotels, and help our members prosper.
Tracy started in the hotel industry working in the hotel her father managed in Lloydminster. In the banquet department, she learned a lot about hard work, service, and respect. During and after university, she worked throughout other areas of the hotel, including the front desk, marketing, lounge, liquor store, and housekeeping, even becoming a Peer Auditor and building the hotel’s health & safety program.
After earning a Bachelor of Arts in political science from the University of Alberta, and working for the Alberta Summer Games, Tracy became the youngest woman ever to be elected to Lloydminster City Council. While serving as a councilor she opened a 63 room hotel right across the street from the one where she started her career. A competitive rider, Tracy’s love of horses gave her the opportunity to volunteer with people with disabilities, victims of domestic violence, and the local agricultural society.
Her keen interest in governance led her to be selected as a volunteer instructor for the Government of Alberta’s Board Development Program, and to take the Institute of Corporate Directors Governance Essentials Program for Directors of Not-for- Profit Organizations. She applied this knowledge not only by supporting the AHLA’s board governance, but also as a member of the Board of Directors of the Alberta SPCA, and by facilitating board governance & strategic planning workshops for DMFs and other not-for-profit organizations. Throughout her time with the AHLA, Tracy has enjoyed working with the Board Chairs and Directors, many of whom have helped shape the professional she is today.
Through her professional, volunteer, and elected experience Tracy has developed extensive knowledge of governance, advocacy, strategic planning, communications, and member relations. In 2022 she achieved the Certified Association Executive designation from the Canadian Society of Association Executives.