Current position: Executive Vice-President of Canalta Hotels
AHLA Board Member since: 2018
Started working in hotel industry: Grew up in the hotel business, as he lived in his family’s motels in Stettler and Hanna. Has “officially” been working in the hotel industry since 2004. Canalta currently has a portfolio 44 hotels in Alberta, Saskatchewan, and Manitoba and their goal is to be the #1 guest-rated hotel group in Canada.
- Business degree, Mount Royal in Calgary
- Continued education at Cornell PDP and the Banff Centre
- MacKay CEO Forums
What Brooke believes is the greatest challenge facing our industry:
The shifting technology landscape: The prominence of platforms such as Expedia and Airbnb represent challenges that have eroded margins and market share for hotels. I will advocate for our industry to seek fairness as it pertains to these new platforms.
Why Brooke wanted to join the AHLA Board:
I hope to be able to offer my experience and skills that I’ve gained over the years to help this amazing industry be as successful as possible.
Anyone who has known Brooke for more than 10 minutes has probably heard him say: “Hey, have you seen my wallet?” Or “keys.” Or “sunglasses.” (Brooke says he loses things constantly.)