The AHLA’s vision is to be an industry leader and the trusted advisor for hotels and lodging in Alberta, helping to build Canada’s tourism and hospitality industry.


The AHLA’s mission is to support our members and strengthen Alberta’s tourism and hospitality industry. Through our programs, services, and advocacy efforts, we strive to enhance the economic prosperity and social fabric of our industry.


The AHLA serves its members and achieves its mission by living its five key values:

  • Integrity
  • Accountability
  • Collaboration
  • Quality
  • Service