Mission, Vision, and Values

Mission, Vision, and Values 2017-05-10T08:42:47+00:00

Vision

The AHLA’s vision is to be an industry leader and the trusted advisor for hotels and lodging in Alberta, helping to build Canada’s tourism and hospitality industry.

Mission

The AHLA’s mission is to support our members and strengthen Alberta’s tourism and hospitality industry. Through our programs, services, and advocacy efforts, we strive to enhance the economic prosperity and social fabric of our industry.

Values

The AHLA serves its members and achieves its mission by living its five key values:

  • Integrity
  • Accountability
  • Collaboration
  • Quality
  • Service