Signage. Posters. Menus. Guest information sheets. Every printed piece a guest sees helps shape their opinion of your property. Make sure you’re making the best impression by choosing the right type of printing for each piece.
Offset Printing is commonly used for printing newspapers, magazines, brochures, stationery, and other large volume items. The inked image is transferred (or “offset”) from a plate to a rubber blanket and then to the printing surface, similar to a rubber stamp.
Advantages of offset printing:
- consistent, high-quality image
- least expensive method for producing high quality prints in large quantities
Digital Printing is commonly used for stationery & business cards, personalized pieces attached to a database, fine art, advertising, photos, sleeking (adding foil or other effects), or other professional small run printing. The most popular methods include inkjet and laser printers, which deposit pigment and toner onto a surface, such as paper, canvas, glass, metal, or marble.
Advantages of digital printing:
- allows for on-demand printing with a short turnaround time
- can easily make changes to an existing template
- least expensive method for producing small quantities
Large-Format Printing is any computer-controlled printing with a width of 18″ to 100″. Wide-format printers are used to print banners, posters, trade show graphics, wallpaper, murals, vehicle image wraps, backdrops for theatrical and media sets, and any other large format artwork or signage.
Advantages of large-format printing:
- offers printing for banners and other outdoor activities, but takes longer than digital printing
- technological advances have made it economical
The AHLA’s preferred vendor, Rayacom, offers all three types of printing, in addition to bindery and graphic design services. Contact them today for exclusive AHLA member discounts!