No one could have anticipated how the events of 2020 would affect the hotel industry. To support our members, the AHLA’s Board of Directors has approved a new model to make membership affordable. This new model will:

  • Support member retention,
  • Increase industry penetration, and
  • Drive participation in AHLA programs.

The model includes a reduction in base membership fees for all members — as well as liquor and VLT fees — and rewards loyalty for participation in the AHLA’s power, natural gas, insurance, and employee benefits programs. Owners of multiple properties will receive a discount on their membership fees.

Membership dues and programs support the AHLA’s vital advocacy work that benefits hotels. Over the last few months, our efforts resulted in:

If you have any questions about membership, or if you are interested in becoming an AHLA member, please contact Michael Presniak at 780.423.9239.