No one could have anticipated how the events of 2020 would affect the hotel industry. To support our members, the AHLA’s Board of Directors has approved a new model to make membership affordable. This new model will:
- Support member retention,
- Increase industry penetration, and
- Drive participation in AHLA programs.
The model includes a reduction in base membership fees for all members — as well as liquor and VLT fees — and rewards loyalty for participation in the AHLA’s power, natural gas, insurance, and employee benefits programs. Owners of multiple properties will receive a discount on their membership fees.
Membership dues and programs support the AHLA’s vital advocacy work that benefits hotels. Over the last few months, our efforts resulted in:
- Hotels being designated as essential services when other businesses were forced to close.
- Abatement of the Tourism Levy, allowing hotels to retain an extra 4% of room revenue to the end of 2020.
- A comprehensive guide to help hotels operate safely during the pandemic, as well as up-to-date information and resources to help maintain liquidity, protect staff & guests, and support and manage staff.
- The government adopting the AHLA’s guidelines for self-isolating guests and operating hotels in the COVID-19 environment.
- Extension of temporary layoffs to the end of 2020 for AHLA members, allowing hotels to maintain employment relationships with staff and avoid potentially devastating termination costs.
- Access to the $5,000 Small and Medium Enterprise Relaunch Grant, which was not available to hotels when it was first announced.
If you have any questions about membership, or if you are interested in becoming an AHLA member, please contact Michael Presniak at 780.423.9239.