Tourism was one of the first and most significantly impacted sectors of the COVID-19 pandemic. At Ascend 2020, Travel Alberta provided an update on the Alberta re(Bound) Strategy to rebuild the tourism industry, including key research and insights into traveler sentiments.

Also, President & CEO Dave Kaiser talked about the AHLA’s advocacy efforts and support for hotels during COVID-19, and gave Ascend attendees a glimpse into what’s coming up over the next few months and beyond. The session was sponsored by Western Financial Group Insurance Solutions.