Alberta’s hospitality industry continues to face labour challenges. The Employer of Choice designation gives you a competitive edge in employee recruitment and retention by distinguishing your hotel, motel, campground, or resort from other employers in Alberta’s tourism and hospitality industry.

The 2016-17 Employer of Choice program is now open for you to begin the designation process. All you have to do is showcase that your property has solid human resources practices. You do not need a human resources department to participate.

The Guide for Great Employers outlines the application and audit process. It explains step-by-step what the AHLA is looking for in an employer to be eligible. Learn more at!