Ascend (held online this year) will give Alberta’s hotel industry leaders and investors the data and information they require to inform their business strategy, forecasts, and budgets. This year’s event will feature top advisors to provide you with unique insight into:

  • Tackling the economic challenges of COVID-19 and the downturn in the oil & gas industry
  • The current state of the Alberta tourism industry
  • Options for converting your property into a more profitable business
  • What the AHLA is doing to help you in these challenging times

Give your hotel a leg up as Alberta emerges from the pandemic and continues to manage the effects of the economic downturn.

Attend Ascend from the comfort of your home or office, or gather some people to participate together (safely and two metres apart of course). We will also be organizing watch parties around the province, sponsored by the Altus Group.

Registration Fees:

  • AHLA Members: $99.00
  • AHLA Associate Members: $149.00
  • Non-Members: $149.00

Your registration is good for one login at one location with as many viewers as you can safely accommodate.

See the full program

Thank you to our sponsors & partners: