About Us

We've been around for awhile!

The Alberta Hotel Association was formed in 1922 to:

  • address liquor licensing and prohibition,
  • lobby government particularly on taxation,
  • improve the image of hoteliers in their communities,
  • reduce rivalry in the hotel industry and establish common policies on staffing including training,
  • hours of work, and
  • security. 

Today, our members own and operate hotels, motels, inns, resorts, bed and breakfasts, lodges, and supply to the tourism & hospitality industry.  Through the AHLA, our members  benefit from programs & services that meet the unique needs of the hospitality industry and influence government on issues that affect their businesses.

Our Mission

Our purpose is to support our members and strengthen Alberta’s tourism and hospitality industry. Through our four pillars of Tourism Marketing, Member Value Programs, Human Resource Development, and Government Relations we strive to provide programs and services that enhance the economic prosperity and social fabric of our industry.

Our Values: We achieve our mission by living our 8 Key Values.

  • Respect

  • Trustworthiness

  • Stewardship

  • Service

  • Honesty

  • Quality

  • Celebration

  • Courage

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